Art Market Productions (AMP) creates a user experience that has an immediate effect and stays in mind by special events in the art world. User can experience it in space and time. AMP is a creative event company from Brooklyn, New York City. The Creative Directory designs, promotes, and produces important cultural events around the world.
How to transfer an extraordinary, analogue user experience into a digital space? How to show the entire range of a multi-layered, broad-based company - logically, coherently and without overloading? How to create a tangible impression on the website that reflects the creative spirit of the curators, architects and creators?
We had to feel the spirit of the people, who are the backbone of AMP, ourselves first before we could transfer it. Therefore, we visited them in their creative centre in Brooklyn. Discussions and immersion into the AMP cases made clear that they required an uncompromising web presence and clean website.
User experience enriched with attributes of the makers. We developed a state of the art digital presence, including installations and digital media, as part of holistic brand experience in space – meeting current design requirements.
Our solution is CMS based, fully responsive and modular editable. The radicality of the design conveys a clear edge, the attitude and spirit of the creators - all of which is perceptible for the user.